Hey there!

I'm Matt,
I build things, scale teams, & tinker endlessly.

See what I've been up to ↓

About me

I'm an operations leader and builder based in Amsterdam. I've spent my career scaling teams and businesses in digital manufacturing — from growing revenue to $120M+ to expanding departments from 9 to 76 people across 15 nationalities.

When I'm not doing that, I'm tinkering. I love figuring out how things work, whether that's a new framework, a side project, or a better way to make decisions with data. Ask me about running, obscure wedding destinations, or cinema.

What I'm doing now

Head of Marketplace Operations

Cutr

Leading marketplace operations at Cutr, a platform connecting manufacturers with customers for custom parts production.

Projects

Flick Racer

Flick Racer

A tabletop flicking racing game — family fun without the screen. Designed, illustrated, and shipped as a physical product.

Game Design Product Illustration
PaceForge

PaceForge

A race pace planner for runners. Upload a GPX route and get segment-by-segment pacing adjusted for elevation.

JavaScript Leaflet.js Running
Youtine

Youtine

A daily routine and habit tracker. Currently in development.

App WIP
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Matt Farr

Operations & Business Leader

mfarr88@gmail.com +31 623901945 Amsterdam, NL

Experience

Program Director EMEA

Protolabs

Sep 2024 — Present
  • Member of EMEA GTM Leadership team, responsible for defining strategy and delivering $120M+ in annual revenue
  • Developing new GTM strategies focusing on customer segments, markets, and growth goals
  • Owning planning and execution of EMEA GTM restructure and transformation initiatives
  • Data analysis to support organizational design, decision making, and stakeholder communication
  • Conducting productivity analyses and talent assessments to inform leadership on organizational changes

Senior Director, Operations

Protolabs

Sep 2022 — Sep 2024
  • Executive Leadership Team member, defining strategy and growing annual revenue from $47M to $105M
  • Led operations strategy to reduce turnaround times, improve process efficiency, and boost customer satisfaction
  • Managed a $4.8M+ FTE budget, expanding the team from 47 to 76 employees while improving productivity
  • Cultivated a results-driven environment promoting ownership, experimentation, and continuous improvement
  • Executive sponsor of the largest Employee Resource Group, Proud Protolabs

Operations Director

Hubs

Nov 2020 — Sep 2022
  • Led customer and manufacturer-facing functions, ensuring high-quality order intake, engineering reviews, and timely delivery
  • Collaborated with Product and Engineering teams to scope, pitch, and implement new tools and features
  • Expanded the department from 9 to 47 FTEs, fostering cultural diversity with 15 nationalities represented

Strategic Account Manager — Manufacturing

Hubs

May 2019 — Nov 2020
  • Consistently exceeded $1.8M annual revenue target, awarded Top Sales Performer for Q4 2019 and Q1 2020

Technical Buyer

Honda

Jan 2018 — Jan 2019
  • Managed sourcing and procurement of a ~£270M portfolio, achieved £15M in cost reduction

Education

PhD Materials Science & Engineering

University of Birmingham, UK

2017

MRes Science & Engineering of Materials

University of Birmingham, UK

2013

BSc Sport & Materials Science

University of Birmingham, UK

2011

Skills

Leadership

Change management, Team building & hiring, Goal setting, Stakeholder management, Culture building

Operations

Process optimisation, Data-driven decision making, Business operations, Problem solving

Communication

Strong communicator across leadership, board, and employee levels